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  • 名称: Too cool for school护手霜

由Crosspoint International纽约办公室为Too cool for school设计的这款护手霜是用实际存在于纽约的三只小猫,依它们的个性配合护手霜的三种香味,用插画的方式来呈现。这三只小猫的三位主人都参与了插画的工作,用三种不同的插画风格传达三只小猫的特色。在企划这款护手霜的当时,crosspoint特别将外盒的背景用俏皮的手法画出了小猫们的家—纽约布鲁克林的街景。在宣传商品时还设计了假想的《Catstreet Journal》日报,在网上发布小猫们的“报道新闻”,吸引目光引起讨论。卖出的商品一部分也作为用来帮助南韩流浪猫的捐款。

The cats shown on the hand creams differ in character based on their scent and their New York City neighborhood. Each cat is drawn by a different New York City illustrator who depicts their own cat with its own personality. Parts of the funds made through this product are donated to feeding stray cats in South Korea.

 
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